One of the most frequently used buzz words in the worlds of marketing
and campaigns, demographic targeting is also one of the least understood
and under utilized.
To properly break down the population characteristics of your desired
target area, you need three things:
- Access to the huge amount of data which goes into doing this kind
of analysis work.
- Computer hardware that enables you to process this data.
- Most important, the know-how and experience that comes with the years
of working in the field of demographics.
If you were to go about trying to acquire all three of these needs, you
would have to invest a large amount of money and time to reach a workable
level of expertise.
Fortunately, you don't have to. Strategic Planning has spent years sharpening
and expanding our in-house software, data banks, and experience.
There is a saying that goes, "It's not what you know but who you
know." In the area of demographic targeting this saying would more
properly be rendered as, "It's not what you have but knowing where
to look for it.." With the explosion of available data and statistics,
it is absolutely vital to know where this information is, how to get it,
and then how to process it.
Strategic Planning is a good place to look it. The "data detectives"
of Strategic Planning have the experience and expertise to scientifically
analyze your data to reach your desired target audience.
Income, Gender, Age, Ethnic Background and whole wide array of information
is available for you to utilize to make sure your message reaches the
Let Strategic Planning take the mystery out of the world of demographics
and start helping you to better utilize this information to unprecedented
levels of success.